So when I say name brand, what do you think of? 10% more? 20% more?
How about 350% more?
I was at Rite Aid shopping for some more laundry detergent. $16 for a bottle of Tide. That's a little pricey. So I look right next to it, and there is "Xtra" brand detergent for $3.50. Granted this bottle is rated for only 50 loads instead of 52, but seeing as how it's an order of magnitude cheaper, I could care less.
Another example of why shopping around can save you some serious cash.